Event tracking : Advanced Segments in Google Analytics
via youtube.com
A useful tutorial for identifying significant events which occur on your website (such as video plays, document downloads), using the Advanced segments within Analytics
Digital Strategies for business: Simon Surtees
Ideas for business and general life thoughts, as I trawl through the digital space.
Simon Surtees's Posterous
Business Development Manager @i-KOS, a marketing agency.
Responsible for overseeing strategy in the digital sector.
Usually found reading articles about user benefit & experience, doing the Times crossword or trying to cure his eternal golf slice.
Specialist knowledge: Google, Marketing, Analytics, Adwords, Affiliation, Web design & coding, Ecommerce, Open Source, Conversion, Drupal, Javascript & different types of CMS.
Reached via email at simon@i-kos.com or on social hubs like Twitter, Facebook, Tumblr and Delicious. Alternatively, give him a call at the office : 01322 277255.
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