Web Strategies for business: Simon Surtees

Ideas for business and general life thoughts, as I trawl through the digital space. 
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Screen size & the Myth of below the fold

A somewhat misleading graphic, and something that I must admit; in the past, I paid too much attention to.

Scrolling (vertically) is not a disease to be avoided at all costs. In fact recent evidence suggests that conversion rates are BETTER when a page requires scrolling, because, derrr, well there's more content. More content = better visitor engagement = better conversion. So while I like infographics to tell a story, just be careful what it's actually saying. There is merit in using a tool like this from Google, as it does demonstrate at-a-glance, some obvious omissions in design (such as scrolling horizontally!), just don't let it affect all your thinking.

From http://browsersize.googlelabs.com/

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