Ideas for business and general life thoughts, as I trawl through the digital space.
A useful application allowing designers to specify interaction and user behaviours. As keen wireframers in Omnigraffle, this ability is sadly lacking for us, but tools such as Ixedit bring the designer one step closer to controlling all of the interface & application visuals, which are presented to the end user; as opposed to developers. Always a good thing in my opinion!
The post I've linked to highlights the nature of forms becoming useful wizards, and whilst I agree it serves this purpose extremely well, I think the advantage is most evident when applying this codebase to Ecommerce channels.
Wayfinding, signposting - call it what you will. All the evidence collated of users in the 'cart', show that highlighting next steps in a process is one of the most important factors in reducing drop-outs, and consequently, increasing conversion.
For those of you who have limitations on the design of your shopping cart, then I'd recommend using this Jquery example: and watch your conversions go skyward.
Business Development Manager @i-KOS, a marketing agency.
Responsible for overseeing strategy in the digital sector.
Usually found reading articles about user benefit & experience, doing the Times crossword or trying to cure his eternal golf slice.
Specialist knowledge: Google, Marketing, Analytics, Adwords, Affiliation, Web design & coding, Ecommerce, Open Source, Conversion, Drupal, Javascript & different types of CMS.
Reached via email at simon@i-kos.com or on social hubs like Twitter, Facebook, Tumblr and Delicious. Alternatively, give him a call at the office : 01322 277255.
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