Web Strategies for business: Simon Surtees

Ideas for business and general life thoughts, as I trawl through the digital space.

Simon Surtees is Business Development Manager @i-KOS, a marketing agency, and is responsible for overseeing strategy in the digital sector.

He can be usually found reading articles about user benefit & experience, doing the Times crossword or trying to cure his eternal golf slice.

Specialist knowledge: Analytics, Adwords, Wireframes, Affiliation, Web design & coding, Prototypes, Ecommerce, Customer Acquisition Models, Conversion, Drupal, Javascript & different types of CMS.

He can be reached via email at simon@i-kos.com or on social hubs like Twitter, Facebook, Tumblr and Delicious. Alternatively, give him a call at the office : 01322 277255.

Full Bio can be found here

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NB: Everything posted on this site is his personal opinion. It does not represent the views of i-KOS or its clients, but hopefully it's pretty similar!

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Jquery

November 24, 2009

Javascript prototyping tool for designers - Ixedit

A useful application allowing designers to specify interaction and user behaviours. As keen wireframers in Omnigraffle, this ability is sadly lacking for us, but tools such as Ixedit bring the designer one step closer to controlling all of the interface & application visuals, which are presented to the end user; as opposed to developers. Always a good thing in my opinion!

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Filed under // Jquery

Comments [0]

November 23, 2009

Segment any webform into a powerful series of steps

via jankoatwarpspeed.com

The post I've linked to highlights the nature of forms becoming useful wizards, and whilst I agree it serves this purpose extremely well, I think the advantage is most evident when applying this codebase to Ecommerce channels.

Wayfinding, signposting - call it what you will. All the evidence collated of users in the 'cart', show that highlighting next steps in a process is one of the most important factors in reducing drop-outs, and consequently, increasing conversion.

For those of you who have limitations on the design of your shopping cart, then I'd recommend using this Jquery example: and watch your conversions go skyward.